US EditionRetail Media: Why Valiuz and Infinity Advertising Are Getting Closer - the Media Leader
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One year after the announcement of their alliance to purchase via Aura Retail, the Mulliez (Auchan) and Mousquetaires families (Intermarché, Netto, Bricomarché...) are taking a new strategic step. They are now joining forces in the retail media, combining Valiuz, the joint management of the Mulliez Family Association, and Infinity Advertising, the management of the Mousquetaires Group. This alliance aims to create a European leader in the sector…
The Groupement des Mousquetaires et Valiuz announce the rapprochement between the Retail Media activity of Valiuz and Infinity Advertising. The aim is to create the European leader in Media Retail. This new set will be commercially operational from 1 January 2026, (more...)This article La Data au service des offres advertisés accelerated by the union Valiuz and Les Mousquetaires est apparu en premier sur La Revue du Digital.
At the beginning of July, Retail Media Valiuz brought the DOOH specialist in large distribution and Imediacenter shopping centers together to structure his omnichannel Retail Media offer. This integration allowed him to complete his operational know-how on the Retail Media in-store perimeter, now covering the entire omnichannel shopping route. The aim of this operation is to address in an integrated way all the advertising funnel, branding and c…
Valiuz and the Groupement Mousquetaires jointly announce the rapprochement between the Retail Media activity of the French data alliance and the Retail Media Infinity Advertising management of the distribution group, created in 2021. Commercially operational as from 1 January 2026, in conjunction with the...
The alliance between the two governed, announced on Sunday, September 7, will be effective on January 1, 2026. The Groupement Les Musquetaires enters into the capital of Valiuz alongside Auchan, Adeo and Decathlon.
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