US EditionRetail Media: the New Advertising Jewel that Already Moves More than $136 Billion. By Alberto Pardo, CEO and Founder of Adsmobile.
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Few times in the history of advertising arises an opportunity that combines data, audiences, purchase context and direct conversion. That’s Retail Media: the perfect intersection between media and commerce. In simple terms, it’s about impacting consumers while browsing retailers’ sites or apps — or even when they’re physically in stores — with ads that really make sense for that moment. If you’re looking for sunscreen, you see a banner that offe…
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