Retail Media Networks Continue Meteoric Rise: $53.7 Billion and Growing

Shoppable onsite video ads could drive a five-fold increase in conversions – and Albertsons and Costco are putting it to the test - InternetRetailing

As onsite retail media increases in popularity among brands and retailers, Criteo , a commerce media tech provider is rolling out shoppable video ad formats directly into digital store fronts. Criteo clients Albertsons and Costco will be the first retailers to put it to use, “bridging storytelling and sales at the point of purchases, driving both brand affinity and conversions”, Criteo says. Research reveals that onsite retail media can generate…

Retail Media Networks Continue Meteoric Rise: $53.7 Billion and Growing

Retail media networks continue their explosive growth trajectory, reaching $53.7 billion in advertising revenue in 2024, according to the latest IAB Internet Advertising Revenue Report conducted by PwC. This represents a 23.0% year-over-year increase, adding $10.1 billion in new advertising revenue since 2023 and firmly establishing retail media as one of the fastest-growing segments within the digital advertising ecosystem. The report, release…