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Retail Media Needs to Go Beyond Price to Personalization: Acxiom IPG’s Elizabeth Donovan – Beet.TV
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Retail Media Needs to Go Beyond Price to Personalization: Acxiom IPG’s Elizabeth Donovan – Beet.TV
AMENIA, NY – Brands that want to win in the fast-evolving retail media landscape need to harness first-party data not just for ads but for end-to-end personalization across the customer journey, said Elizabeth Donovan, senior vice president and global head of commerce and retail media networks at Acxiom IPG. Speaking in an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires, Donovan said her company is helping clients …
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