Retail Media : Cannes the Cannes

Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is Consolidation – Beet.TV

CANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the latest fragmented ecosystem. This is the view of Tim Castelli, VP, global advertising sales, Instacart, who believes the industry is entering a necessary phase of consolidation. In this video interview with Beet.TV, Castelli argued that his firm is not a retailer, but a “gr…

Retail Media : Cannes the Cannes

By Steve Gray, Director at SG-retail First visit to Cannes. It’s a beast. And not just the heat. Retail Media is now centre stage. The highlights, as always, are the sometimes snatched conversations with leading industry players. Also the chance to think (more…) The post Retail Media : Cannes the Cannes appeared first on KamCity.