“Retail is very much alive”: H&M doubles down on store experience in Belgium - RetailDetail EU
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“Retail is very much alive”: H&M doubles down on store experience in Belgium - RetailDetail EU
Today, H&M unveils a completely revamped store in Ghent, Bruges follows suit in October. RetailDetail sat down with Pär Lindbäck, Country Sales Manager for H&M Belgium, Luxemburg and France, to explore the future of fashion retail, and how H&M is reimagining its stores to better serve the omnichannel customer. H&M Ghent Langemunt is reopening today, H&M Brugge Steenstraat will reopen next October. What’s behind these investments? P.L.: “The reop…
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