Report: With Geotargeting Now Mainstream, Radio Can Capitalize

Bouvard: Advertiser Interest in Geotargeting Grows

A prominent industry advocate believes that radio advertising in the United States has a “historic” opportunity if it can combine the benefits of FM geotargeting with new analytics that give insight into listener behavior in cars. According to Pierre Bouvard, an analysis by Cumulus Media/Westwood One’s Audio Active Group indicates that a growing number of marketers are seeking geotargeted advertising solutions, including through FM radio booster…

Report: With Geotargeting Now Mainstream, Radio Can Capitalize

With advertiser adoption of geotargeting strategies nearing saturation, new research shows there are location-based marketing dollars to claim with help from technology heralded by former FCC Commissioner Geoffrey Starks as “the dawn of a new possibility for radio.”