Regional-language cricket gains ground on JioStar’s TATA IPL 2026 presentation
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The Indian sports broadcasting landscape, which was once limited to English and Hindi, is now evolving to embrace the emotions and culture of the audience in their mother tongue. As evidenced by the record-breaking broadcast of Tata IPL 2026, media giant Geostar has taken a new step.
JioStar launches ‘Beyond Boundaries’ for advertisers
JioStar has announced the launch of ‘Beyond Boundaries’, an initiative that brings advertisers closer to the growing and highly engaged regional-language cricket audience through live cricket feeds and Pre and Post programming (PPL) partnerships. Cricket consumption in regional languages is becoming an increasingly significant part of how audiences experience the game, with strong engagement on […] The post JioStar opens new advertising avenue a…
Regional-language cricket gains ground on JioStar’s TATA IPL 2026 presentation
Regional-language cricket consumption is emerging as a significant growth driver for the sports ecosystem, with JioStar reporting strong audience engagement across Kannada, Telugu and Tamil feeds during TATA IPL 2026. The company has now launched ‘Beyond Boundaries’, an initiative aimed at connecting advertisers with the growing regional-language cricket audience through live cricket feeds and pre
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