Regal Cineworld Group Appoints Vikki Neil As New Head of Marketing, US
- Regal Cineworld Group appointed Vikki Neil as Head of Marketing, US, announced on June 4, 2025, in Knoxville, Tennessee.
- The new role emerged as the company seeks to expand brand awareness and drive revenue growth across its US theaters.
- Neil will lead national marketing campaigns promoting films, amenities, premium formats, concessions, and loyalty programs like Regal Crown Club.
- Adam Rymer emphasized that Vikki Neil’s broad experience will play a crucial role as Regal advances into its upcoming stage of growth.
- Neil’s appointment suggests a focus on enhancing guest experience and strengthening partnerships with film studios and internal teams.
40 Articles
40 Articles

Regal Cineworld Group Appoints Vikki Neil As New Head of Marketing, US
KNOXVILLE, Tenn., June 4, 2025 /PRNewswire/ -- Regal Cineworld Group, a leading global theatre company, today announced the appointment of Vikki Neil as the company's new Head of Marketing in the United States. The announcement was made by Adam Rymer,…
Regal Cineworld Group Appoints Vikki Neil as New Head of Marketing, US
Regal Cineworld Group has announced the appointment of Vikki Neil as the company’s new head of marketing in the United States. The announcement was made by Adam Rymer, chief commercial officer – US for Regal Cineworld Group, to whom she will report. In her new role, Neil will lead all marketing efforts across the U.S. […] The post Regal Cineworld Group Appoints Vikki Neil as New Head of Marketing, US appeared first on Boxoffice.
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