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Reform’s Sarah Pochin: Adverts full of black people ‘drive me mad’

On October 25, 2025, Reform MP Sarah Pochin criticised demographic representation in TV adverts during a TalkTV call-in after a viewer raised the issue.
Blaming the `woke liberati`, Pochin said the adverts 'might be fine inside the M25' but were not representative of the rest of the country.
Pochin told the caller she was 'absolutely right' and said `It doesn’t reflect our society and I feel that your average white person, average white family is… not represented anymore.`
Labour responded that the remarks were 'completely unacceptable' and called on Reform party leader Nigel Farage to condemn them, while Anna Turley urged clarification on whether Pochin's views are welcome.
Pochin, the Runcorn and Helsby MP, hit out at what she called `woke` adverts full of black people, saying they 'drive me mad' and don't reflect her constituency.

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