US EditionReform supporters get more likes on dating apps than Tories, study shows
- Research conducted by teams from Southampton and Harvard universities indicates that supporters of Reform UK tend to achieve greater success on dating platforms compared to Conservative voters in both Britain and Spain.
- Researchers conducted a behavioural experiment with 2,000 participants aged 18 to 40, reflecting Tinder's main demographic, and analyzed reactions to 20,000 fictitious dating profiles.
- The study revealed strong political polarisation in dating preferences, where users rarely swipe right for profiles from the opposite political side and those in centre-right prefer profiles further right.
- Reform voters were slightly more successful in finding matches, with a 39% match rate compared to 35% for Conservative voters. Lead author Dr Stuart Turnbull-Dugarte noted that supporters of these major parties tend to avoid dating individuals affiliated with the opposing party.
- The findings highlight increasing political divisions that influence social interactions, suggesting online dating outcomes align more closely with political side than ideological differences.
7 Articles
7 Articles
Tories get ghosted: new study shows dating app users are more likely to swipe right on Reform voters
The Conservative party is in existential crisis over the electoral threat posed by Reform UK. But a recent experiment shows that not only is the new rightwing party usurping the old guard in the polls – it’s also eclipsing the Tories on the dating market. In recent local elections, Reform took control of ten councils in England, adding 677 councillors. The Conservatives, meanwhile, lost 674 councillors and control of 16 councils. Over on the lov…
Study: Reform supporters get more likes on dating apps than Tories - Rother Radio
Reform voters enjoy more success on dating apps than Conservative voters, according to a study by university researchers. And the analysis carried out by the University of Southampton and Harvard University found that voters were unlikely to swipe right (‘like’) a profile of someone from the other side of the political spectrum. But the researchers did find that those on the centre-right were more likely to choose someone from their political ri…
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