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Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers

Summary by Digiday
Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers.

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DigidayDigiday

Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers

Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers.

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digitalinformationworld.comdigitalinformationworld.com

Analysis Shows Even though ChatGPT is Sending a Lot of Referral Traffic to News Websites, It Still Remains Small

According to data from Similarweb (via Pressgazette), referrals from ChatGPT grew to 14 top news sites to about 3.5 million in January from 435,000 in August. But ChatGPT still only made up 0.1% of the visits on those sites. Press Gazette compiled the report and there are some important points. The report found that traffic sent by ChatGPT on mobile and desktop grew eight times within six months but it still doesn’t make a big portion of website…

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digitalinformationworld.com broke the news in on Sunday, February 23, 2025.
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