EU consumers prefer personal touch: Personalized ads outshine generic, says IAB Europe - Mobile Marketing Reads

According to one study, excessive repetition of ads is the main obstacle to the proper reception of the message, especially for older generations, where more than 52% of 55+ consider it as a negative criterion. 18-34 year olds consider this redundancy of advertising on social networks to be irritating. Moreover, inappropriate targeting is a major rejection factor for young adults (33% of 18-24 year olds), who expect more relevance and customizat…

EU consumers prefer personal touch: Personalized ads outshine generic, says IAB Europe - Mobile Marketing Reads

A comprehensive new study by IAB Europe in partnership with Kantar Media has found that personalized advertising is not only widely accepted across the EU, but actively preferred by a majority of consumers. The findings challenge the perception that digital personalization is intrusive, instead revealing that relevance is key to engagement in the modern digital […] More The post EU consumers prefer personal touch: Personalized ads outshine gener…