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Redefining the Condom Aisle: Moments Launches Women-First Campaign via Willow & Blake
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Redefining the Condom Aisle: Moments Debuts a Female-First Campaign with Willow & Blake
Melbourne, 19 November 2025 – Moments, the condom brand designed for female pleasure, has partnered with creative agency Willow & Blake to introduce a groundbreaking campaign reframing how women buy condoms. Born from a clear and confronting truth, women purchase 41% of condoms, yet still feel the sting of stigma. The campaign aims to dismantle the shame surrounding women’s sexual agency. Moments was built to serve women first, offering products…
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