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Reddit Shifting Towards Search as Company Wants to Become a Search Engine

AUG 1 – Reddit leverages 70 million weekly search users and 6 million on Reddit Answers to build a search engine focused on human-generated responses over AI summaries.

Summary by Cnet
Reddit CEO Steve Huffman wants to expand Reddit Answers to capitalize on increasing demand for Reddit results.

8 Articles

Can Reddit Google be used as a search engine? The community platform records 78 percent revenue growth and plans to fundamentally revise its search function and push for its use. However, whether this will succeed will only become apparent. (Continue reading)

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Is Reddit looking to compete with Google? The community platform is reportedly considering transforming itself into a search engine—a natural evolution, given the large number of Internet users seeking answers on its forums.

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Clubic.com broke the news in on Friday, August 1, 2025.
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