Read-tip: How parties choose advertising agencies for election campaigns – using the example of the CDU.

Reading tip: How parties select their campaign agencies, political advisor Martin Fuchs investigates together with scientists from the University of Mainz on the example of the CDU. The results of the study commissioned by the Konrad-Adenauer-Stiftung show that often "bauch-feel" plays a role in the agency selection. Only a little more than 40 % of the respondents say that the selection was based on objective criteria. Personal relationships pla…