Bauer Media Backs Radio Ready Connected Car Initaitive

Bauer Media Backs Radio Ready Connected Car Initaitive

Bauer Media Group is backing a “new, unified vision for how broadcasters and car manufacturers can support radio listening in connected cars.” This strategic alignment comes at a crucial time for many commercial radio broadcasters, with radio accounting for over 80% of in-car audio consumption today. The vision, Radio Ready, centres around three key principles: firstly, radio should be prominent and convenient; secondly, radio apps should be dis…

Radio industry unites to secure listening in connected cars

Bauer backs new global push to keep radio prominent and discoverable in connected cars across Europe and Australia