Qualtrics CEO tells how he ended up at the Provo-based company

Qualtrics CEO tells how he ended up at the Provo-based company

On this episode of Fortune’s “Leadership Next” podcast, cohosts Diane Brady, executive editorial director of the Fortune CEO Initiative and Fortune Live Media, and editorial director Kristin Stoller talk to Zig Serafin, the CEO of Qualtrics. They talk about Serafin’s almost 18-year career at Microsoft; leading a company through both acquisitions and IPOs; and how the emergence of agentic AI mirrors the early years of the iPhone.

Qualtrics unveils autonomous AI agents for better CX & EX

Qualtrics has launched its innovative Experience Agents, set to revolutionise customer and employee interactions with immediate, personalised responses.