Q2: Emerging markets help Apple offset iPhone slowdown in China

Q2: Emerging markets help Apple offset iPhone slowdown in China

During the second quarter of 2025, Apple saw a modest gain in iPhone shipments, holding its worldwide ground amid slowing demand in China.

Apple's iPhone takes 13.5% share of China's Q225 smartphone unit sales

Apple’s iPhone 16 Pro According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, China’s smartphone market shipped 69.0 million units in 2Q25, marking a 4.0% year-on-year (YoY) decline. This represented the first contraction after six consecutive quarters of growth, attributed to limited uplifts from government subsidies. Most smartphone OEMs prudently adjusted their shipment pace and ch…

Apple Counters China Slowdown with Strong New Market Sales

Worldwide smartphone shipments grew 1.0% in the second quarter of 2025 to 295.2 million units. Economic pressures and tariffs weighed on buyers, especially in China. U.S. import duties and inflation prompted consumers to delay upgrades. Samsung led with 58.0 million shipments, up 7.9% year over year. Its Galaxy A series models brought AI features to mid‑range phones. Xiaomi followed in third place with 42.5 million units shipped, while vivo and …

Apple’s Q2-2025 smartphone market performance: Insights from IDC and Canalys - TelecomLead

Analysts at IDC and Canalys have indicated how Apple has retained its second rank in the global smartphone market in Q2-2025. Apple iPhone with AI features Apple Apple shipped 46.4 million iPhones in the second quarter of 2025, achieving a year-on-year growth of 1.5 percent, according to IDC report. This performance allowed Apple to retain its second position with 15.7 percent share in the global smartphone market, behind Samsung, which shipped …

Apple struggles in China while Samsung dominates the global smartphone market

Samsung is still the leader in smartphone shipments while Apple grows thanks to emerging markets.