Purpose-Driven CMO Dara Treseder Transforms Autodesk's Brand Strategy

Purpose-Driven CMO Dara Treseder Transforms Autodesk's Brand Strategy

Thinking beyond B2B and B2C to break through traditional marketing silos.

CMOs Share Beach Reads - Brand Innovators

Summer is in full swing and while CMOs are busy juggling all year round, many executives are trying to make time for reading this season. We spoke with numerous CMOs about what is on their summer reading list. Titles ranged from business books to memoirs to detective stories and dystopian science fiction. Are you a CMO with a book on your summer reading list that you’d like to share? Let us know and we will add your recommendations to our list! …