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Pure Michigan Debuts Summer Fragrance, FRESH, Inspired by the Destination's Freshwater Coastline, Wineries, Lavender Fields, and Laughter

Summary by PR Newswire

/PRNewswire/ -- Beloved travel brand, Pure Michigan today debuted the summer-themed fragrance FRESH, evoking beachy vacation days in the Great Lakes State....

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28 Articles

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12

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Bridge Michigan

Pure Michigan: It’s a fragrance now. State launches beach-themed spray

What does Pure Michigan smell like to you? The state’s tourism brand thinks FRESH, a new summer scent launching with a custom perfumery that promises to evoke ‘beachy vacation days in the Great Lakes State.’

2 days ago

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WJFW NewsWatch 12

+26 Reposted by 26 other sources

Pure Michigan Debuts Summer Fragrance, FRESH, Inspired by the Destination's Freshwater Coastline, Wineries, Lavender Fields, and Laughter

New fragrance collection, designed with The Aroma Labs, captures vacation in a bottle

2 days ago

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Coverage Details

Total News Sources28

Leaning Left1Leaning Right1Center12Last Updated22 hours agoBias Distribution

86% Center

Bias Distribution

86% of the sources are Center

86% Center

+7

Untracked bias

+5

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PR Newswire broke the news in United States 2 days ago on Friday, June 20, 2025.

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