Purabi Ice Cream scales up distribution across Assam amid soaring summer demand - Business News Week

Purabi Ice Cream scales up distribution across Assam - Meghalaya Monitor

Shillong, May 28: A year after its launch, Purabi Ice Cream is making a mark by expanding its footprint statewide, aiming to become the go-to frozen treat for summer. Purabi, a brand of the West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), entered the market with six flavours of ice cream: Vanilla, Strawberry, Kesar, Pista, Chocolate, Mango, and Fruit n Nut – and quickly won over ice-cream lovers across the state. Unlike many commercial…

Purabi Ice Cream scales up distribution across Assam amid soaring summer demand - Business News Week

Guwahati, May 28, 2025: Just a year after its launch, Purabi Ice Cream is making a mark of its own. As temperatures soar, the brand is now expanding its footprint statewide, aiming to become the go-to frozen treat for summer. Purabi, a brand of the West Assam Milk Producers’ Cooperative Union Ltd. (WAMUL), entered the […] The post Purabi Ice Cream scales up distribution across Assam amid soaring summer demand first appeared on Business News Week.