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Publishers deploy bid throttling to tackle programmatic waste

Summary by ppc.land
New strategies emerge to control duplicate requests as header bidding creates auction chaos. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Publishers deploy bid throttling to tackle programmatic waste

New strategies emerge to control duplicate requests as header bidding creates auction chaos. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

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ppc.land broke the news in on Wednesday, July 16, 2025.
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