Publicis to Acquire LiveRamp for $2.2 Billion
The all-cash deal would expand Publicis’s data and AI services and lift 2027-2028 growth targets, the companies said.
- On Sunday, May 17, 2026, Publicis Groupe announced an agreement to acquire LiveRamp in an all-cash transaction valued at $2.167 billion.
- Strategic investment in data co-creation positions the Groupe as a leader in artificial intelligence and enables agentic business transformation, unlocking new opportunities.
- The purchase price represents a 29.8% premium to LiveRamp's closing share price on May 15, 2026, the last trading day before announcement.
- LiveRamp CEO Scott Howe will report directly to Publicis Groupe CEO Arthur Sadoun, with the company integrating into the Technology segment.
- Publicis raised its 2027 and 2028 financial objectives to +7% to +8% net revenue growth, with the deal expected to close before year-end 2026 subject to regulatory and shareholder approvals.
19 Articles
19 Articles
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents
Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents The Groupe will expand its addressable market and raise its 2027-2028 financial objectives May 17, 2026 – Paris – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into an agreement to acquire LiveRamp, a global data collaboration platform. Click here to see the announcement by Arthur Sadoun, Chairman & CEO, Publicis Groupe, and Carla Serrano, Chief S…
Cryptopolitan
Bitcoin Ethereum NewsPublicis Groupe expands AI ambitions with $2.2B LiveRamp buyout
Publicis Groupe has agreed to acquire the US-based data company LiveRamp in a $2.2 billion deal as the French advertising giant deepens its investment in artificial intelligence-driven marketing. The all-cash takeover price values LiveRamp at $38.50 per share, nearly 30% above the company’s closing price last Friday. The acquisition will enhance Publicis’ ability to offer clients sophisticated customer data tools and improve the performance of…
Coverage Details
Bias Distribution
- 50% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
