US EditionProtein bar “war” breaks out in Utah County - American Fork Citizen
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Protein bar “war” breaks out in Utah County - American Fork Citizen
First came the dirty soda wars between Swig and Sodalicious. Then the cookie wars erupted between Crumbl, Crave and Dirty Dough. Now, Utah County finds itself embroiled in protein bar wars as Springville startup Blue Unicorn has firmly rejected a lawsuit claiming its product formulation was derived from proprietary trade information belonging to rival American Fork-based Built Brands LLC. The dispute, which centers on alleged trade secret misapp…
Protein bar “war” breaks out in Utah County
Rob Shelton | Lehi Free Press First came the dirty soda wars between Swig and Sodalicious. Then the cookie wars erupted between Crumbl, Crave and Dirty Dough. Now, Utah County finds itself embroiled in protein bar wars as Springville startup Blue Unicorn has firmly rejected a lawsuit claiming its product formulation was derived from proprietary trade information belonging to rival American Fork-based Built Brands LLC. The dispute, which centers …
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