Project Worldwide introduces “Math of Marketing” to Strengthen Marketing Measurement in India

Project Worldwide launches new IP to evaluate marketing effectiveness

Project Worldwide has launched a new IP called ‘Math of Marketing,’ aimed at developing a framework for evaluating marketing effectiveness and measurement in India. The framework begins with what it describes as India’s largest study on marketing return on investment and will continue as an ongoing programme. The framework will bring together senior marketing leaders and industry professionals from the B2B and B2C sectors to develop benchmarks f…

Project Worldwide introduces “Math of Marketing” to Strengthen Marketing Measurement in India

Bangalore: Project Worldwide, the leading independent global network of specialized agencies, has announced the launch of “Math of Marketing,” a proprietary Intellectual Property (IP) aimed at redefining how marketing effectiveness and measurement are approached in India. Debuting with India’s largest-ever study on marketing ROI, Math of Marketing is positioned as a long-term strategic pillar for Project Worldwide. The IP will function as a cont…