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Programmatic Buyers Access NCM’s Big-Screens

Summary by OOH TODAY

NCM expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform ( The post Programmatic Buyers Access NCM’s Big-Screens first appeared on OOH TODAY.

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OOH TODAY

Programmatic Buyers Access NCM’s Big-Screens

13 hours ago

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Boxoffice

National CineMedia Expands Programmatic Inventory Through New Partnership with Vistar Media

National CineMedia (NCM), the largest cinema advertising platform in the U.S., has announced an agreement with Vistar Media, a global provider of technology solutions for out-of-home (OOH) media. Through this partnership, NCM expands its premium, in-theater video advertising inventory to programmatic buyers through Vistar’s supply-side platform (SSP), creating an additional, highly efficient buying path for […] The post National CineMedia Expand…

1 day ago

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