US EditionProfessor Koen Schoors: “Local retail needs to better advertise its added value” - RetailDetail EU
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Professor Koen Schoors: “Local retail needs to better advertise its added value” - RetailDetail EU
Professor Economics Koen Schoors (Ghent University) urges retailers to break out of their “business as usual” cocoon: “The sector needs to rethink what it sells and how it is selling. Those who continue to focus solely on product ownership, will be left behind.” Who makes your goods? It has been clear for a long time that everything in retail is changing, but does the sector realise that actually, everything is getting better? Koen Schoors, prof…
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