US EditionPrivacy-friendly tools set to resuscitate programmatic - DecisionMarketing
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Privacy-friendly tools set to resuscitate programmatic - DecisionMarketing
Programmatic advertising is set to shake off major issues around transparency, targeting and measurement which have plagued the discipline in recent years with brand owners and their agencies increasingly placing greater emphasis on quality inventory, privacy-friendly approaches and cookie-less channels. That is according to The Future of Programmatic 2025 by WARC, which maintains that quality buying, the rise of curation, AI-powered brand safet…
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