US EditionAmazon says 130 million U.S. customers are watching Prime Video with ads
- Amazon revealed that its ad-supported Prime Video tier now engages over 130 million viewers in the U.S. Each month as of 2025.
- This growth follows Prime Video’s 2023 shift to an ad-supported model due to industry pressure and rising streamer competition.
- Amazon prepares to unveil new AI-driven ad technologies at its May 13 upfront presentation in New York, including pause-triggered contextual ads and shoppable formats.
- Alan Moss, VP of global ad sales, emphasized that their advertising solutions effectively encourage tangible engagement both on Amazon’s platform and beyond, underscoring the seamless integration of AI-driven ads with the viewing experience.
- The expanded ad reach and innovative formats suggest Amazon aims to strengthen the link between viewing and shopping on its platform while growing ad revenue.
12 Articles
12 Articles
Prime Video Ad Tier Surpasses 130 Million US Active Users
Prime Video’s ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the 115 million previously reported last year. The updated figures, which were revealed ahead of Amazon’s upfront presentation to advertisers on Monday, come nearly a year and a half after the offering was first launched as the default for subscribers. Viewers looking for an ad-free experience have the option to pay an additional monthly fee o…
Research: VoD ad-tiers gaining ground in Finland
Mediavision reports that ad-supported streaming services are gaining ground in Finland. According to Mediavision’s latest Nordic TV & Streaming analysis, 15 per cent of Finnish households now subscribe to at least one paid ad-supported streaming service (HVoD). This marks a significant increase of more than 65 per cent compared to the same period in 2024. […]
Prime Video Posts 13% Jump in Active Users, to 130 Million, Amazon Says Ahead of Upfront Presentation
Amazon has reported a 13% uptick in Prime Video’s ad-supported tier usage, saying ahead of its second annual “Upfront” presentation to advertisers in New York City that the tier now has more than 130 million active users in the United States alone. Prime Video subscriptions are part of Amazon’s $14.99-a-month Prime memberships, which include free … Continue reading "Prime Video Posts 13% Jump in Active Users, to 130 Million, Amazon Says Ahead of…
Prime Video Now Has Over 130 Million Active Users on Its Ad-Supported Plan
Amazon has announced that the ad-supported plan for its Prime Video streaming service now has over 130 million active users, a 13% increase from last year, when the company reported 115 million users. Amazon shared the numbers ahead of its advertiser upfront presentation Monday afternoon. Prime Video costs $8.99 per month as a standalone subscription. […] The post Prime Video Now Has Over 130 Million Active Users on Its Ad-Supported Plan appeare…
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