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Amazon’s October Prime Day Starts Today. What to Know About Big Deal Days Discounts

Amazon offers exclusive discounts on electronics, games, and more during its week-long Prime Big Deal Days event, with some deals open to all shoppers, according to IGN Deals.

  • On October 7, Amazon launched Prime Big Deal Days, a 48-hour sale running through Wednesday, October 8 with discounts on holiday gifts, tech, and home goods.
  • From October 7 until October 13, the Tom's Guide team will provide continuous coverage while the IGN Deals team applies decades of deal-curation experience.
  • Shoppers can snag standout prices on headphones and phones, including AirPods Max at their lowest of the year, falling below $500 with a $120 reduction, and flagship devices like the Pixel 10 Pro at $799 and the OnePlus 13 at $800.
  • Prime members should note shoppers must have an Amazon Prime membership to access most exclusive deals, though new members get a free 30-day trial, and add to cart advice urges quick action.
  • As the holiday shopping season approaches, Amazon holds its fourth consecutive October Prime Day, but shoppers should watch retail pricing practices and note the '3 for 2' physical media promotion requires no Prime.
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Tom's Guide broke the news in on Monday, October 6, 2025.
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