Primark appoints new chief customer and digital officer
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2 Articles
In a constantly evolving business environment, where the customer occupies a central position, companies are leaving behind traditional functional schemes to adopt fully consumer-focused models. Softtek has highlighted in his White Paper ‘ACX: Accelerated Customer Experience‘ that Chief Customer Officer (CCO) is consolidated as an essential strategic figure... The entry The CCO takes command: the new architect of customer experience in the digit…
Primark appoints new chief customer and digital officer
Primark has announced the appointment of Matt Houston as its new chief customer and digital officer. He is set to replace outgoing CCO Michelle McEttrick who is leaving the firm after three years. In this new role, Houston will be accountable for the end-to-end customer brand, uniting Primark’s customer and digital teams into one integrated function. He was previously group strategy and digital director and will also continue in this role. Prima…
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