See every side of every news story
Published loading...Updated

Primark appoints new chief customer and digital officer

Summary by Retail Sector
Primark has announced the appointment of Matt Houston as its new chief customer and digital officer. He is set to replace outgoing CCO Michelle McEttrick who is leaving the firm after three years. In this new role, Houston will be accountable for the end-to-end customer brand, uniting Primark’s customer and digital teams into one integrated function. He was previously group strategy and digital director and will also continue in this role. Prima…
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

2 Articles

In a constantly evolving business environment, where the customer occupies a central position, companies are leaving behind traditional functional schemes to adopt fully consumer-focused models. Softtek has highlighted in his White Paper ‘ACX: Accelerated Customer Experience‘ that Chief Customer Officer (CCO) is consolidated as an essential strategic figure... The entry The CCO takes command: the new architect of customer experience in the digit…

Think freely.Subscribe and get full access to Ground NewsSubscriptions start at $9.99/yearSubscribe

Bias Distribution

  • There is no tracked Bias information for the sources covering this story.
Factuality

To view factuality data please Upgrade to Premium

Ownership

To view ownership data please Upgrade to Vantage

Retail Sector broke the news in on Monday, July 14, 2025.
Sources are mostly out of (0)

You have read 1 out of your 5 free daily articles.

Join millions of well-informed readers who use Ground to compare coverage, check their news blindspots, and challenge their worldview.