US EditionPrice of loyalty: David Jones shoppers to bank Qantas points
- David Jones and Qantas announced a new loyalty partnership this morning that will let shoppers earn Qantas frequent flyer points later this year.
- The deal follows David Jones' plan to launch its new David Jones Rewards program and comes after former Qantas loyalty chief Olivia Wirth left to run rival Myer.
- The program will allow customers to choose between earning David Jones points or Qantas points in about 40 stores and online, integrating points with Qantas' large loyalty ecosystem.
- Andrew Glance, CEO of Qantas Loyalty, stated that half of the Qantas Frequent Flyer members frequently make purchases at David Jones. The loyalty program includes more than 17 million frequent flyers and over 4.5 million individuals who accumulate points through participating retailers.
- This partnership aims to expand customer engagement and rewards, signaling a significant competitive move against Myer and a broadening of retail loyalty offerings in Australia.
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Leaning Left2Leaning Right4Center0Last UpdatedBias Distribution67% Right
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67% Right
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R 67%
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