PR 101: What Happens After a Crisis? Top Tips to Help Rebuild Reputations

5 Crisis Communication Strategies for Reputation Protection

In today’s ever-changing, politically-charged, digital world, a crisis can escalate within minutes, making effective communication more critical than ever. With public perception shaped by social media, online news, and viral content, a nonprofit or for-profit brand’s reputation can be damaged in real-time, requiring an immediate and strategic response.  As a leading PR agency specializing in crisis communications, we understand the stakes invol…

PR 101: What Happens After a Crisis? Top Tips to Help Rebuild Reputations

No organisation is immune to PR crises. Whether it’s a negative regulatory report, a data breach, an operational failure or customer backlash , even organisations with the best intentions will likely find themselves needing to respond to criticisms at some point. Effective crisis communications is critical in the moment, but what happens after the initial response is issued is just as important. While it is also true that organisations with a st…