Plenty, an autopsy: It promised the moon, but plants don’t run on pitch decks, say experts

Plenty, an autopsy: It promised the moon, but plants don’t run on pitch decks, say experts

Vertical farming has long been scolded for acting too much like a Silicon Valley SaaS industry and not enough like an agricultural one. This week’s news of Plenty‘s bankruptcy—the latest of many—hit that point home harder than most. One criticism frequently leveled at the much-maligned sector is that it applied the rapid-growth, rapid-returns Silicon Valley ethos to one of the most complex life forms out there: plants. Former Plenty CEO Matt Bar…