US EditionSony to End PlayStation Stars Loyalty Program
- Sony announced it is ending the PlayStation Stars loyalty program and stopped accepting new members as of May 21, 2025.
- The decision follows an internal evaluation of player engagement since the program's launch in July 2022 and reflects evolving industry trends.
- Existing members will be able to accumulate rewards, obtain digital items, and improve their membership tiers up until July 23, 2025, after which all related promotions and benefits will come to an end.
- Grace Chen, PlayStation's VP of loyalty, stated that since the program's launch, they have gained valuable insights into which player activities resonate most, allowing the company to adapt in line with both player preferences and industry developments.
- The program will discontinue entirely on November 2, 2026, indicating Sony's intent to refocus and explore new loyalty initiatives for the future.
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Leaning Left5Leaning Right1Center2Last UpdatedBias Distribution63% Left
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