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Planet hour... Real Consciousness or 60-Minute Ritual?

Summary by Revista Merca2.0
There are moments in the year where we all agree, even for an hour. We turn off the light, we raise a story, we put a little (real or digital) and ready: we already participate in The Hour of the Planet. It looks good. It feels good. But the uncomfortable question is another: does it work? To put it in fast context: the Hour of the Planet (which will take place on Saturday, March 28) is a global movement driven by the World Wildlife Fund that wa…
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There are moments in the year where we all agree, even for an hour. We turn off the light, we raise a story, we put a little (real or digital) and ready: we already participate in The Hour of the Planet. It looks good. It feels good. But the uncomfortable question is another: does it work? To put it in fast context: the Hour of the Planet (which will take place on Saturday, March 28) is a global movement driven by the World Wildlife Fund that wa…

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Revista Merca2.0 broke the news in on Friday, March 27, 2026.
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