Pizza Hut brings 40-year-old Book It initiative into the mobile age

Pizza Hut brings 40-year-old Book It initiative into the mobile age

The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.

Pizza Hut brings ‘Book It’ reading program into the digital age - Brand Innovators

Pizza Hut is bringing its 40-year-old “Book It” summer reading program into the modern age with the release of a new app designed to keep children reading during their extended breaks and prevent “brain drain.” The new app, available in Google and Apple’s app stores, empowers parents and children to set summer reading goals, track their progress toward those goals and earn pizza rewards for achieving them.  The app is part of the QSR chain’s rev…

Pizza Hut brings 40-year-old Book It initiative into the mobile age – RetailWit

The effort follows a previous mobile-focused activation that saw the QSR launch an AI-powered second-screen app timed to March Madness.