US EditionPimax Apologizes After Secret Social Media Incentive Program Sparks Astroturfing Concerns
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Pimax Apologizes After Secret Social Media Incentive Program Sparks Astroturfing Concerns
Brand ambassador and referral programs are everywhere, aiming to drive engagement and sales through influencers and loyal fans alike. But last week, Pimax crossed a line, the company publicly admitted. It was discovered the PC VR headset company was secretly aiming to launch a program that offered rewards for verifiably positive forum posts—an ostensible attempt at astroturfing that quickly unraveled. It all started with Reddit user ‘Mavgaming1’…
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