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Mark Zuckerberg and Priscilla Chan Step Out in Matching Prada Loafers at Milan Fashion Week

Meta sold over 7 million AI glasses in 2025 as speculation grows about a collaboration with Prada to enter luxury eyewear, expanding Meta’s AI glasses market reach.

  • On Thursday, Feb. 26, 2026, Meta CEO Mark Zuckerberg sat front row at Prada Fall/Winter 2026 show in Milan with his wife, Priscilla Chan, as videos circulated online.
  • Meta has worked with EssilorLuxottica since 2019 and launched Ray‑Ban Stories in 2021 and Ray‑Ban Meta in 2023, while Prada and EssilorLuxottica renewed their licensing deal through December 31, 2030.
  • Arriving with Anna Wintour and Eva Chen shortly before the show, Zuckerberg and Chan wore Prada and were escorted by security to front-row seats where he chatted with Lorenzo Bertelli and later posted an Instagram carousel.
  • Prada‑branded AI glasses could give Meta a luxury foothold as the company sold over 7 million AI glasses in 2025, but consumer privacy critics and developer community highlight risks and Meta has not confirmed a deal.
  • Amid his trial, Mark Zuckerberg briefly paused court appearances this week to attend Milan Fashion Week while facing a trial over Meta's alleged addictive platforms, and a court episode with camera-equipped Meta glasses prompted Judge Carolyn Kuhl's contempt threat.
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Prada Smart Glasses Launch Imminent. Mark Zuckerberg Spotted at Milan Fashion Show. CEO Mark Zuckerberg was spotted at the Prada fashion show, sparking speculation that the launch of Prada smart glasses is imminent. Zuckerberg and his wife, Priscilla Chan, left on the 26th (local time).

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時事ドットコム broke the news in on Thursday, February 26, 2026.
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