Phoenix and Catalyst: Can a Retail Consortium Model Save Failing Brands? - The Robin Report

Phoenix and Catalyst: Can a Retail Consortium Model Save Failing Brands? - The Robin Report

Catalyst Brands and Phoenix Retail are testing a new retail consortium business model based on the premise that they can cobble together a portfolio of weak, even failing retail brands and prove that the whole is greater than the sum of its parts.  Both ventures are backed by Simon Property Group and Brookfield Partners. Together, they’ve effectively given a lifeline to retailers that would otherwise be forced to close many doors in their mall p…