Philippine middle class levels up

Philippine middle class levels up

When malling as an activity was in its early stages in the nineties, many people would get excited about the opening of fast-food stores like Jollibee whenever a new mall would open in the provinces. Not anymore.  Although many families still flock to Jollibee, a favorite of many kids, it seems Filipinos have leveled up.  In the recent opening of SM City Laoag, the Sy family’s first mall in the northern province of Ilocos Norte, I was surprised …