US EditionPepsi’s Latest NFL Blitz Underscores Larger Marketing Shift at Soda Giant
Pepsi's 'Tailgate Crashers' campaign features NFL stars promoting the brand as the ideal meal pairing at over 20 stadium events this fall, aiming to boost market share amid competitive pressure.
3 Articles
3 Articles
Pepsi Is Coming For Your Tailgate This NFL Season
By Kimberly Wilson ·Updated September 4, 2025 Getting your Trinity Audio player ready… The sound of tailgating for hours on end just got a whole lot more interesting (well, for me at least).This NFL season, Pepsi has tapped NFL stars Josh Allen (Buffalo Bills) and Justin Jefferson (Minnesota Vikings), pulling them off the field and into stadium parking lots. Instead of sticking to TV ads, Pepsi is sending them straight into the parking lot party…
Pepsi teams with Josh Allen and Justin Jefferson
PURCHASE, N.Y. – This NFL season, Pepsi is taking NFL icons Josh Allen and Justin Jefferson from the gridiron to the blacktop in its new campaign, "Tailgate Crashers," crashing stadium parking lots nationwide to show that Tailgating Deserves Pepsi. If your cooler isn't stocked with ice-cold Pepsi, you're leaving taste on the end of the bench.Josh Allen and Justin Jefferson in new Pepsi spot.Starring Allen and Jefferson as superstar athletes turn…
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