US EditionAFL Legend Set to Be Named as New Sydney CEO
SYDNEY, AUSTRALIA, AUG 6 – Matthew Pavlich, a Hall of Fame member and former AFL Players Association president, will lead Sydney Swans after 20 years of club appointment tradition, starting end of 2025 season.
- Matthew Pavlich, aged 43 and a celebrated former Fremantle player, has been named the next chief executive of the Sydney Swans, succeeding Tom Harley after the conclusion of the 2025 season.
- Pavlich will succeed Harley, who is stepping down after five years leading the Swans to assume the position of chief operating officer with the AFL.
- Pavlich retired in 2016 after playing 353 games and kicking 700 goals for Fremantle and has since worked in media and football administration.
- Swans chairman Andrew Pridham praised Pavlich for his extensive background in football, highlighting his contributions both on the field as a player and off the field in management roles.
- Pavlich will relocate from Perth with his family and said he looks forward to working with club leaders to continue the Swans' success.
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Sydney Morning HeraldReposted by 
The Age
The Age‘A little left field’: Swans break 20-year trend in appointing Pavlich as new CEO
The Sydney Swans have found their new chief executive in former Fremantle AFL champion Matthew Pavlich, who will succeed Tom Harley. The announcement is expected to be made imminently.
·Sydney, Australia
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Matthew Pavlich Appointed Sydney Swans CEO - Ministry of Sport
The Sydney Swans have appointed former Fremantle captain and AFL Hall of Fame inductee Matthew Pavlich as their next CEO. The announcement follows confirmation that current CEO Tom Harley will depart at the end of the 2025 season to take up the Chief Operating Officer role at the AFL. Pavlich, best known for his 353-game playing career with Fremantle and nine-season captaincy, also brings relevant industry experience. Since retiring in 2016, he …
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Leaning Left3Leaning Right1Center2Last UpdatedBias Distribution50% Left
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50% Left
L 50%
C 33%
R 17%
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