Patrón Is Running a Clever Campaign for Additive-Free Tequila

Patrón Is Running a Clever Campaign for Additive-Free Tequila

Consumers are increasingly opting for additive-free tequila. That’s a good thing. The bad news is that Mexico’s tequila regulatory agency doesn’t want you to know about it. So brands that want to tout their additive-free status have to find a way around these restrictions, and Patrón has come up with a particularly ingenious campaign. First, a little backstory: Some tequila producers pull their agave early and rely on additives to correct color …