US EditionPasquale Paoli revisited: in Figari, history plays the card of the shift
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In 2025, Corsica celebrates the 300th anniversary of the birth of Pasquale Paoli. On this occasion, the agency Alter_, led by Emmanuelle Valli, imagined an original communication campaign that combines humour, culture and digital tools. Its objective: to make accessible and attractive the history of the "Babbu di a Patria" to a wide audience, especially young generations. Posters with bright colors, wordplays and references to pop culture: the c…
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