US EditionParamount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume – Beet.TV
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Paramount’s Travis Scoles: The Upfronts have Quietly Evolved Beyond Price and Volume – Beet.TV
One of the time-honored traditions of the 50-year-old TV upfronts has been to declare them dead. And yet, every year, the same star-studded spectacles return, along with networks and media buyers eager to lock in deals before Cannes. While it’s tempting to knock the annual advertising marketplace as the “same-old, same-old,” Travis Scoles, EVP of Advanced Advertising at Paramount, is quick to argue that not only is the TV upfront as relevant a…
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