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Paramount Top Marketing Exec Josh Line Exits to Join Yahoo

Summary by Variety

After more than 14 years at Paramount Global and Viacom, Josh Line has departed to join Yahoo as chief marketing officer. In the new role, Line reports directly to Yahoo CEO Jim Lanzone, formerly CBS’s chief digital officer and CEO of CBS Interactive. Line assumes the role after former Yahoo CMO Tressie Lieberman left to become Starbucks’ chief marketing officer last fall. Line most recently has served as Paramount’s chief brand officer, lea…

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Variety

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Paramount Top Marketing Exec Josh Line Exits to Join Yahoo

2 days ago·Los Angeles, United States

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mobilemarketingmagazine.com

Yahoo names Josh Line as new CMO - Mobile Marketing Magazine

Yahoo has appointed Paramount’s Josh Line as its new CMO. In this role, Line will oversee Yahoo’s global marketing strategies, brand positioning, and customer engagement initiatives. He will report directly to Yahoo’s CEO, Jim Lanzone. Before joining Yahoo, Line served as the global chief brand officer at Paramount, where he worked across CBS, MTV, and Paramount Pictures. Additionally, Line has held leadership roles at Comedy Central, Paramount …

21 hours ago

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decisionmarketing.co.uk

Yahoo hires Paramount CMO for global marketing role - DecisionMarketing

Yahoo has drafted in the executive who played a key role in launching streaming service Paramount+ to lead the company’s global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives. Josh Line has been Paramount’s global chief brand officer since January 2022, having joined the business in 2011 from agency Droga5. During this time, he steered Paramount’s marketing transformation, building a multiplatform …

2 days ago

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Marketing Beat

Yahoo appoints Paramount's Josh Line as CMO - Marketing Beat

American web portal Yahoo has named Paramount’s Josh Line as its new chief marketing officer (CMO). Line will lead the company’s global marketing strategies, brand positioning and customer engagement initiatives, and will report to Yahoo’s CEO Jim Lanzone. “At 30 years young, Yahoo is one of the internet’s most storied brands, and its mission to be a trusted guide through the digital wilderness is as relevant as ever,” said Line. Subscribe to Ma…

2 days ago

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TechNode Global

Yahoo names Josh Line as Chief Marketing Officer

American proprietary web portal Yahoo has on Tuesday announced the appointment of Josh Line as Chief Marketing Officer (CMO) to lead the company’s global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives. Yahoo said in a statement that Line will report directly to Yahoo Chief Executive Officer Jim Lanzone. A seasoned chief marketer, Line was most recently Paramount Global’s Chief Brand Officer, where …

2 days ago

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Campaign Brief Asia

Josh Line joins Yahoo as Chief Marketing Officer

Yahoo has appointed Josh Line as Chief Marketing Officer (CMO), to lead the company’s global marketing strategies, brand positioning, user acquisition, and customer engagement initiatives. He will report directly to Yahoo CEO Jim Lanzone.

2 days ago

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