US EditionPandora Goes Platinum-Plated to Cut Reliance on Costly Silver
Pandora will launch platinum-plated bracelets and charms in 2026 to cut costs amid silver's 165% price surge last year, reducing exposure to volatile precious metals.
- On Wednesday, Pandora, the Danish jewellery group, said it will introduce platinum-plated versions of its bestselling bracelets worldwide this year to reduce reliance on sterling silver while keeping products accessible.
- After a blistering rally in silver earlier this year, spot silver surged roughly 170% last year, hit a record above $121 per troy ounce last week, then crashed 36% on Friday; it traded around $77 per troy ounce on Wednesday, up 25% year to date.
- Pandora, which uses more than 300 tons of silver annually, sells silver charm bracelets starting at $80 and faces limited price increases as its stock is down about 63% in the past year.
- After the launch, Pandora's shares gained 5% today as the company said platinum-plated versions will cost less due to a trademarked metal alloy, expecting a 21%–22% operating margin for 2026 and revenue growth of at most 2% this year.
- Looking ahead, Pandora plans to cut silver's share from nearly 60% to maybe 20%, with CEO Berta de Pablos-Barbier saying `We have to decouple the performance of the company and the share value from the commodity`; LVMH and Tiffany & Co. follow this industry trend.
16 Articles
16 Articles
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Silver Is So Pricey That the World’s Largest Jeweler Is Switching to Platinum
Pandora, known for its charm bracelets, is trying to reduce its exposure to the volatility in silver prices, the latest setback for a company also facing wary consumers and steep tariffs
Silver Is Too Rich for World's Largest Jeweler
Silver has gotten so costly that the world's biggest jewelry seller is turning to a metal usually considered more upscale: platinum. Pandora, which uses more than 300 tons of silver a year for its signature charm bracelets and other pieces, says the recent spike in silver prices is straining its...
Joy brand is launching versions on the platinum of its most sold pulses, which will be less expensive to produce
The Danish producer of Pandora jewellery, which has more than 6,700 sales points around the world, including shops in large cities in Romania, will introduce platinum plated products to stay away from the market...
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