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P&O Cruises sails into new agency for data-driven boost - DecisionMarketing
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P&O Cruises sails into new agency for data-driven boost - DecisionMarketing
Carnival Corporation-owned P&O Cruises has appointed a new agency as part of plans to develop a more data-driven, personalised and informed approach to its engagement strategy to deepen its connection with guests. MRM UK has been handed the brief to create the holistic, customer-centric approach to guest engagement and will also set the foundations for the evolution of P&O Cruises’ loyalty programme, The Peninsular Club. The focus will be on un…
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